The digital artists at the agency Mosquito have been venturing away from web design and focusing instead on developing innovative digital installations that make art more accessible. Aimed mainly at young people reluctant to camp out for hours in front of a masterpiece, Pupp’Art breathes life into the most unlikely of artworks. The visitor becomes an actor in the work across from him or her, embodying one of Calder’s wire characters or perhaps one day giving life to the stiff smile of the Mona Lisa? “The work of art comes to life in real time, escaping its straitjacket, and giving birth to an interaction between image and reality,” describes its designers.

Geared towards cultural institutions developing art history educational tools or experimental concepts regarding the life of works and collections, Pupp’Art could be used “during guided museum visits to help children have a playful, and perhaps more interactive experience with the art works, illuminating an educator’s lessons, allowing children to play a character in a painting, improvising …,” explains Emmanuel Rouillier, director of Mosquito.

Tested in early June at the national museum Jean-Jacques Henner in Paris and at the 2011 meeting of Lift France, the prototype may soon land at Paris’ Musée des Arts Décoratifs: “Young people could create a small paper theater, create characters drawn from the Musée de la Mode and sets comprised of elements from the museum’s decorative arts collection. ”

http://www.dailymotion.com/videoxk24n9

Credits: Mosquito

Translated by Genny Cortinovis

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