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Richard Florida

Friday 20 October 2017

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Clic3D and NaviNum, added-value tourist services

Tourism | No comments

par Suzanne Galy | 08.29.11

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Thanks to its three-dimensional virtual reality platform, Clic3D mixes heritage discovery with a new advertising space for local economic actors. NaviNum is an RFID badge offering personalised visits and producing usage data that, once they have been analysed, can prove useful for targeted marketing. These two achievements – made in the Aquitaine region – are offering innovative economic models for e-tourism.

The city of Pau is now 3D “augmented”
Clic3D, by the company Techniques Effects, offers a virtual and entertaining three-dimensional immersion in the city of Pau. This online virtual world enables Internet users to wander through the city streets, go into buildings, shops and cinemas thanks to an avatar. The rendering is beautiful and moves are smooth provided that you have high-speed Internet. The platform offers great opportunities in terms of tourism, both to discover an area and also economically. For instance a cinema has entered into an agreement with the platform to stream previews when Internet users come into the cinema. Daily showtimes are available via RSS feeds. Games such as “treasure hunts” enable Internet users to benefit from “good deals” at local shops. As a Clic3D partner, the Pau tourist office shows promotional films about the area on urban furniture. Audio guide-type terminals provide information on the visited places. Internet users can shift from 3D to a dynamic display of panoramic photos any time. A demo of Clic3D can be easily imagined in a tourist information point. It would be a unique media to discover the area thanks to the variety of contents it can display.

NaviNum: an RFID badge for a personalised visit
Sébastien Cursan and Frédéric Barreau are respectively digital expert and exhibition manager at Cap Sciences, a centre for scientific culture located on the banks of the Gironde, in Bordeaux. The exhibitions they designed became playing fields and grounds for experimenting the passing on of knowledge through digital technology. They are disrupting the codes of museography within the framework of “Numériquement Vôtre” (Digitally Yours), an exhibition that opened on April 19th, in which they make full use of interactivity “before, during and after the visit.” “We are making sure that visitors become heroes of their visits and agents of science in progress. At the entrance of the exhibition, they are given an RFID badge called NaviNum. This badge makes them unique and transform their visit into a personal experience: it activates interactive digital media presented in the form of questionnaires installed on terminals all along the exhibition trail,” Sébastien and Frédéric explain. “Visitors answer questions, play with utility applications and score points. Via their results, they operate a real-time change in the exhibition! They can then prolong the experience by creating a “sciencOnaut” account on the exhibition website. They can check their results, browse through the exhibition’s contents, play again, comment, complement their visit and share their discoveries. When they will come and visit other exhibitions, we will be able to suggest tours that will have been defined according to their profiles. They will thus contribute to exhibitions’ contents, suggest their own visit scenarios and share them with the sciencOnautic community,” both colleagues detail.

Photos credits: Pierre Eloy - Flickr / Cap Sciences

Translated by Oona Bijasson

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